10 Reasons Why You Should Use IG Stories

Updated on September 27, 2021

Instagram is a well-known photo and video-sharing social media platform. It has been used for different purposes by users, including promotion of brands and products, advertising, marketing research, and user feedback. Instagram is a powerful tool in business because it allows a company to interact with its followers in a micro-community.

This feature can be used to do surveys, contests, giveaways, and many other types of promotional activities. It also allows the company to publish content in real-time that will get the attention of followers.

As it is a great way to stay in touch with friends, but it can feel really competitive. Followers sometimes use follower count as a badge of honor-and you might be tempted to post only the most "impressive" pictures or videos of yourself on Facebook or Twitter.

If you want to post more personal content, but still want your audience to grow, try Instagram Stories. With stories, you can share all kinds of candid photos and videos with friends on Instagram, which disappear after 24 hours.

Your followers won't see your story unless they actually follow you themselves.

Instagram has some great features that make it perfect for sharing a day in your life-and some reasons why you should start using the app if you haven't already!

1. You connect with your users on a deeper level

2. It enables businesses to reach their target audience more easily

3. The Stories feature is a visual medium for promoting content on Instagram (redirect users to your feed)

4. Video is one of the most popular formats for marketing nowadays

5. They allow you to show what goes on behind-the-scenes

6. Video provides a unique perspective that people want from brands these days

7. Video is interactive, unlike text or photos

8. Video works well as part of an effort with other social media platforms such as Twitter and Facebook (so it's easy to re-use your content)

9. Better engagement (users can ask you questions or vote in a poll)

10. You can use Instagram stories for market research what your audience wants

How to create an engaging Instagram story?

The basics of a good Instagram story are making sure that you have an interesting background and a variety of different shots. It is also a good idea to add in a couple of filters, at least one emoji, or an attractive typeface.

If you want people to engage with your story, make it interactive. Add in polls and trivia at the end of your post for people to answer before they see the next part of your story. You definitely do not want to have your viewers thinking, "Okay, let me stop scrolling now."

Another way to create a nice story is by using video. You can also take your stories to another level with the addition of music or sound effects.

If you are filming something cool like snowboarding through the countryside, it would be pretty boring to only see the snow. Adding in some cool music or even adding in your own voice to narrate will make your story much more interesting.

You can also spice up your stories by using another social media app for inspiration. For example, Snapchat is known for its unique features like filters and stickers.

You could use this to set yourself apart from the other people on Instagram. Add in a sticker or filter that fits your story because it will make it much more appealing to the eye.

If you are filming yourself snowboarding, add in Snapchat's dog face filter so you can have an extra silly moment with your viewers.

Another way to tell a good story is by adding subtitles/captions or short texts to your photos. If you are on the go, all of your photos will be in black and white.

However, if you decide to stand still for a second while taking them, then add in some snazzy captions that describe where you are or what is going on during that point in the picture. It will also leave your viewers wondering what you are going to do next, which will keep them scrolling through the rest of your story.

After watching a couple of Instagram stories from other people, I noticed that they always try their best to have a "theme" for their images if possible.

For example, if you are going on vacation somewhere, take photos of things that people would expect to see when they are on said vacation. For example, you could take a picture of the beach or even some souvenirs from your trip.

You should also make sure that you always try and have fun with it and do not be afraid to experiment! Don't feel like you need to follow every rule in this article, do what you feel is right.

Not everything will work out the way that you want it to but I promise that if there are people who enjoy following your story, they will let you know!

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