YouTube has over a billion users, making it the second-largest search engine in the world after Google. Every day people watch hundreds of millions of hours on YouTube and generate billions of views.
When it comes to video marketing, then, you can't afford to ignore YouTube's potential as a traffic generator for your business.
However, not all videos are created equal. There are lots of ways to help your videos rank better on search engines - from optimizing title tags to optimizing descriptions with keywords - but these 10 tips are among the most important if you're serious about video SEO.
The title tag is the single most important element in terms of ranking, and it should be the first thing you complete after uploading your video. You can set it and forget it, and any time you upload a new version of your video with some fixes or changes, just update the title tag rather than creating a whole new video.
The title tag is also helpful for your viewers as it will show up on their Facebook newsfeed when they share your videos.
The next most important place to optimize is the video description - this includes the actual text you see on the screen when someone watches your video, and also what shows up in search results. You should use keywords naturally within the first 150 characters of your description, but don't make it spammy or keyword stuffing will hurt your ranking.
Tags are another good place to use keywords naturally but don't go overboard with them either. The total number of tags you can add is 500 characters, so use them in context and make sure they make sense. If you manage social media for a business, it's also worth tagging your YouTube video to your social media accounts, as this can help drive traffic back to your account.
Annotations are the clickable links that appear on top of your videos and you can also put them at the end of your videos. They're a great place to stick links to products or other relevant pages for additional exposure. You can set them to appear after a certain number of seconds, and you can also make them skip-able if your audience gets impatient.
Make sure the title of your channel is accurate, as this will help you rank better for topic searches. Make sure it's obvious what your videos are about from the name, and keep your channel consistent. If you already have a channel and haven't done this before, change the title to reflect what it's about so you can start ranking better.
Don't forget to update descriptions and titles which would represent keywords you are targeting.
Optimizing titles and descriptions of previous videos you've made, to help push them up into the first page of search results. Rewrite your video titles and descriptions using new keywords, and make sure you link to your most popular videos in the description of newer ones.
This is an easy one - just upload a transcript of what's said in your video! You can go into settings > advanced settings > transcript after uploading your video if it isn't already enabled, and you'll see the transcript show up in search results for your video.
This one's simple enough - just keep track of how often you're mentioned across the Internet! You can use tools like Moz or SEMrush to find out where people are talking about you, and try to get in on the conversation if possible. It will help your video rank better if people are interested.
Make use of the different types of cards available to you - they're a great way to link back to relevant products, channels, or stores. You can also have multiple card types on one video for an effective way to spread out how your brand is mentioned across the Internet - for example, you can use one card to link back to your store and another for a product review.
Last but not least, videos that aren't public do not show up in search results - so if people would rather find your videos by contacting you than searching through YouTube, an unlisted video is the way to go. If you're using videos in your SEO strategy, these are a must!
Videos are now an integral part of many brands' online presence, and they're the go-to medium for promotion. However, not all videos are created equal.
There are lots of ways to help your videos rank better on search engines - from optimizing title tags to optimizing descriptions with keywords - but these 10 tips are among the most important if you're serious about video SEO.