We all know that colors enhance our mood and impact how we feel about different things. This is related to color psychology, which studies the effects of colors on human emotions and feelings. Color psychology is a growing field as the use of color increases as people learn about how colors influence their moods. While it is possible to overuse color and make the wrong impression, the right use of colors can instantly communicate a message and set the mood. Video marketing is no different in that regard. That's why you see successful companies use their branding colors when producing videos for promotional or training purposes.
What's interesting is that even though color meanings are subjective, they tend to share some universal concepts [list example]. What this means is that while someone might perceive the color red as warm and inviting, another person will view it as aggressive. But generally speaking, red is linked with passion, energy, love, and power.
Likewise, blue is commonly associated with trustworthiness, reliability, and responsibility; yellow symbolizes happiness; green is linked with growth; black represents elegance; white has a pure, clean meaning; purple symbolizes luxury, wealth, and refinement; orange is associated with creativity and fun.
So how can you use this in your videos? Well, one thing you could do is to specifically use the colors that represent the feeling you're trying to convey in a particular scene. For example, if you want to give off a sense of excitement and energy, you could add some red or yellow to the scene. So you could use red lips to suggest passion, or a yellow car to enhance the feeling of happiness.
Or you could use color psychology to connect with your viewers by creating a theme that shows off their personality. You can do this by using colors that represent them; maybe they identify themselves as being creative, so you could use orange and blue for a website design or video intro.
But wait, what about music? Can music be used to enhance the mood of a video? Well, yes! And it can do so in much the same way color does. If you want to convey happiness and excitement, you could use lively tunes with high beats per minute (BPM). For slower scenes that are more contemplative or romantic, try lower BPMs. Just remember that music is highly subjective and other factors like lyrics and instrumentation should also be taken into consideration.
Also, if you use a voiceover in your video, you should avoid songs that have lyrics and stick to instrumental music. This is because lyrics will conflict with the message of your voiceover, possibly creating an awkward experience for viewers. And don't forget about the power of silence. Sometimes, less really is more, so don't be afraid to take a break from sound or music during your video to increase its impact.
So there we have it; the combination of color psychology and music can be used in various parts of video production. Of course, this is just scratching the surface as there are many other ways you can implement color and music into your video. What other ways do you use color and music to enhance your videos? Tell us below!
You can also take advantage of color psychology by associating negative feelings and emotions with specific colors: red might suggest danger, anger, and aggression; black is linked with negativity and death; white has a sterile connotation; yellow has bright but also aggressive connotations; green is stagnant and suggests envy or jealousy. More about color psychology you will find in our this article.
Also, keep in mind that this is an overview of the subject... there are many other factors you should take into consideration when incorporating color psychology into your videos. But now you've at least got a general understanding of color and music that you can use to better connect with your audience. Once again, feel free to leave a comment with your thoughts!