How Do Filmmakers Get Clients? [2021]

Updated on September 1, 2021

To produce a film, the filmmaker has to be resourceful. It's not always easy but there are ways of getting clients without being too pushy. You can post your reel online, attend film festivals and also directly reach out to people who might need help with their own projects. No one way always works for everyone so you should try everything you can think of to find new clients! In this article I share some ideas for you how to get a new clients.

Film Festivals

Film festivals and competitions are a good place to network and find new clients. There are many film festivals that you can attend across the country and abroad, so choose the one that is most relevant to your work and submit your film for consideration. You can go as an individual or go with your production company depending on what you think will be best.

Portfolio Website

A website portfolio is also very important for filmmakers because it can highlight the work and show potential clients what the filmmaker are capable of. You can have your reel, contact information, projects you've worked on, a brief description of the company, and some of your best work (videos). A website portfolio is also a good way to attract more attention because new visitors will be able to provide feedback! You can also use other platforms for showcasing your portfolio, the key actually is what do you show in portfolio. If you are not sure about the content you should showcase, in this article you will find the best ways to do that.

"Cold" Outreach

You should also consider sending out emails to people who might need help with their projects. When you get the email address, you can send them your reel and see if they're interested in working with you on a film project. Sometimes it might take a lot of emails and phone calls to find a client but persistence is key!

Offering Free Services

You can offer to provide free services in exchange for credit on future projects. This is known as "work trade." You can offer services such as editing, filming, marketing, or other services to those who need them. For example, if you're good at writing press releases and someone needs help with that and accepts your offer to do it for free then you will receive credit on their film when it's released. However, you should always carefully check the client and exposure that you could get, because there are many cases when exposure you will get is not worth your time.

Networking Events (Screening events)

Another way of getting clients is through networking. If you know someone else in the industry or are part of an organization that could lead to opportunities for new connections then go ahead and use it! You never know who you will meet and who might be able to help you get that next client or project.

If you go to networking events and screenings for the film, it's easy to make connections with other filmmakers. You might see somebody there that could be a potential new client or collaborator.

Maybe they have a similar skill set to what you're looking for in a job or partner in your production company. When you talk to them, be sure to mention that collaboration is one of the main reasons you are there!

The first thing you can do is get involved in film-making communities online and offline. You can go to Meetup groups or forums where filmmakers go to talk about their work, learn new skills, share resources, and get feedback on their projects.

You should also try going to film screenings or other events where filmmakers are likely to hang out. Sometimes people come to these events just to meet each other and form connections--you never know who you might end up meeting!

Social Media Presence

I'll start with the reasons why social media works so well. First off, Facebook, Twitter, and Instagram are all free to use. You can get a lot of followers on these platforms without spending any money. You also have much more control over your posts than you would on the other platforms. Social media is also a great tool for networking, so it's easier to find people who are in your industry. It also allows you to reach out to potential clients or collaborators and share your work. You can have your reel, contact information, projects you've worked on, a brief description of the company, and some of your best work (videos).


To find new clients, filmmakers need to be resourceful and use the many different ways of getting their work seen. Whether you're promoting your reel on social media or providing free services in exchange for credit - no one way always works for everyone so you should try everything!

If all of this sounds intimidating and you want help enacting these principles, let us know.

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