How To Make Your Videos More Captivating

Updated on September 12, 2021

Everybody loves to watch videos. Everyone has their favorite, from cat videos to tutorials on how to do your makeup. Whether you're watching cat videos or make-up tutorials, there are some things that almost all of the top viewed videos have in common. Here are six key points you should keep in mind when creating your own video content:

1) Storytelling is key

No matter what kind of video you produce, storytelling will always be vital. There's no reason why an effective story can't be told in just a few minutes. People love stories and remember them years later; they're especially memorable when tied into something that happened to the viewer that every day!

If you've ever watched one of Ellen Degeneres' viral Oscar selfie videos, then you've seen a great example of storytelling in action. While it wasn't really a selfie video, Ellen managed to not only get a bunch of A-list celebrities into the shot with their phones, but she did it all while telling a story about how hard it is for them to get together and have fun.

The takeaway here is that if you're not planning your videos, your content will seem unplanned to the viewer. Make sure that whatever story you tell adds value to your viewers and helps people remember why they watched it! If their reason for watching doesn't matter, then neither does the video itself.

2) High-Quality Audio is a must-have

If someone can't hear what's going on in your video, then there really isn't any point in making one at all! Fortunately, high-quality audio doesn't have to be hard or expensive to produce. There are a few steps you can take to improve the audio in your videos.

First, buy a lavalier microphone for use in front of the camera. This will stop background noise from bleeding into your recording and help to cut down on echo.

You can also get away with using just about any old USB mic that you have lying around because most modern webcams have built-in mics that are pretty decent quality.

Just make sure you're not too close to the mic or it'll pick up your breathing! It's worth noting here that if you don't want to go through any of this rigamarole, then you can always vlog by simply attaching your webcam to a tripod stand so it faces where your face is when you talk which cuts out all the extra noise!

Finally, invest in a better sound system if you can. This will make your audio quality even better, particularly if you're recording indoors where the background noise is more likely to be loud enough to overshadow your voice.

3) Keep things short and sweet

Good advice for life overall! Videos that are too long bore people. If they start watching one of your videos and they don't feel like it relates to them or value has been added by the time they reach the three-minute mark, then they'll probably stop watching.

This doesn't mean that every video on your channel needs to be three minutes or less; some people really do have interesting lives with fascinating stories to tell.

Just keep in mind that if you want your viewers to actually sit through all of your videos, then they have to be able to feel a connection with you and your content in the first minute or so!

4) Make sure everything is interesting

This seems obvious enough, but you'd be surprised at how easy it is for this step to get missed. It doesn't matter what kind of story you tell if it's boring.

Don't settle for being average when you could really shine! Even if something isn't particularly exciting on its own, there's almost always a way to present it that will make people sit up and pay attention. A few minutes of research can go a long way towards making an uneventful story into something great. If all else fails, try adding some humor viewers like funny things!

5) The importance of authenticity

People will be able to tell when you're not being genuine, and they won't take your videos seriously. If they don't perceive you as someone worth listening to or watching, then why would they bother clicking on your channel in the first place? Make sure that everything you put out there is 100% authentic.

Don't censor yourself because it's easier than risking backlash or harsh criticism; if people don't like what you have to say, then just shrug it off and move on! Authenticity comes with practice so get started now by making a lot of video content and keeping an open mind about all the feedback you get! frequently that it becomes distracting or annoying for the viewer.

6) Make sure things are clear

Don't mumble while you talk unless you have a good microphone that can pick up soft voices easily.

You want viewers to understand what you're saying so they're able to get the most benefit from your videos. Use visual aids if necessary, but don't do it so much that the video becomes about an image and not you.

People generally want to watch a talking head so they can hear what a person has to say rather than stare at a static scene in the background.

7) Don't give away all your secrets!

If you have some knowledge or experience that other people might find useful, then by all means share it with them! Just make sure you don't reveal everything there is to know because if someone can get something for free, why would they bother paying for it?

This is especially important when marketing paid products or services since people who are willing to pay to expect more value in return. By withholding information that's too valuable, you'll indirectly encourage people to purchase you again and again.

8) Have fun

Being on camera can feel awkward at first, but you'll get used to it. It's all about practice - keep doing multiple takes if necessary and don't be afraid of messing up!

Nobody is perfect, so treat your viewers like they're in the room with you even though you know they aren't. The more comfortable you are while making videos, the better your content will be for everyone!

There are several channels on YouTube that make interesting how-to videos. One channel is called " Howcast" (https://www.youtube.com/user/howcast) where people go to learn things from cooking to yoga tutorials to car maintenance.

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