How To Market Yourself As A Video Editor

Updated on October 9, 2021

To have a successful career as a video editor, you need to show the public that you are dedicated and talented in your craft. In this article, we're going to go over how to do just that by creating a great portfolio and being active on social media.

First things first: you need a great portfolio.

If you want to be a video editor then one of the best ways for people to see what you've done is through your online portfolio. Your portfolio should include projects from every significant stage of your career, but make sure they never get repetitive or boring!

It's okay if all of them aren't perfect because it will give viewers something different from which to gather their opinions. If possible hire someone better at video editing than you are to help edit your work. This ensures that every video is cut well, has good sound quality, and generally looks professional.

You should also include your best projects that show off what type of videos you specialize in. For example, if you're good at creating behind-the-scenes footage then one of your clips should be a montage of all the different types of behind-the-scenes footage that you've created over the years. If you want to highlight certain skills or equipment then include clips where they stand out. Don't forget though: make sure all of the clips are relevant to the job position for which they are applying! By having an engaging portfolio, potential employers will have a better idea about who you are. More about portfolio creation you will find in this our article.

Social media is also important

It's not just enough to have great clips in your portfolio; you also need to be an active member of the video editing community!

Comment on other members' posts, private message them, and reblog their content if it is relevant to your industry or the job position for which you are applying. If there are issues that you disagree with taking note of these but remember not to start an argument over them.

It's okay if all of this seems like a lot because it won't be necessary for long.

Before getting started with social media it's best practice to set up your accounts correctly. For example, make sure that every post has at least one image (preferably something simple) and a high-quality cover photo.

Keep track of all the hashtags you use over time and make sure they are relevant to your industry because this will increase how many people can see your posts!

As I mentioned earlier, you need to engage with other video editors and be active on social media. The simplest way to do this is by liking and commenting on their content. Another thing you can do, and what I like to do, is share their videos or images with your followers.

You should also interact with these influencers through private messages as well as posts that are publically viewable such as those on your Instagram account. This not only shows that you're interested in them, but it also helps to show off your skills.

If you haven't created a portfolio yet, I suggest starting with hosting all of your videos on YouTube. This way, you can begin creating an audience even if your most recent uploads are several months old. If this is the case, try to include some clips from more recently completed projects as well so viewers have something new to watch right away. You don't necessarily need specific categories or playlists since most people will find your videos by searching for keywords involving their interests and the types of videos they're used to seeing on YouTube

You should also have social media accounts with Instagram, TikTok, Facebook, etc. that link back to your YouTube channel. This is another place where you can connect with influencers and potential clients as well as show off your skills since this content has a more personal feel than your typical video. Make sure to keep your accounts active and post at least once a day, if not more often.

If you haven't already, I suggest uploading some behind-the-scenes footage or studio shots onto Instagram and TikTok. This way, viewers can get a peek into the environment surrounding your work and see that there's more to what you do than just the final product. It also helps to show that you care about building relationships with those who enjoy watching your videos

After you've gathered up several clips for your portfolio it's time to think about which social media platforms you want to use. While it's good to have your videos on multiple websites, I suggest that you narrow this down to just one or two sites where your audience is most active.

By having an engaging portfolio and being an active member of the video editing community, employers will get a better idea about who you are and whether or not you're right for the job!

By taking these suggestions into account, hopefully, your dreams of becoming a video editor will come true.

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