Is Video Marketing Dead? (2021 update)

Updated on September 15, 2021

Video marketing is dead. Or is it?

The real answer is NO. Video marketing is not dead and it will not be.

The term “video marketing” has changed over the years, as have its uses. Once upon a time, video content was used to show off what people had done in the past or were doing at that very moment.

Nowadays, many marketers are using live-streaming and videos with questions and answers to provide an interactive approach to their content. With this change comes different types of video advertisements—ones that are more personal than ever before.

This allows creators to better connect with audiences by providing true insight into their work and life while also making it easier for viewers who might not be able to make it out to events or view products in person at all times because they're far away.

Video marketing is a way for businesses to advertise to their audience through online videos. The goal of video marketing is to tell your story and show what you have to offer creatively.

For example, an entrepreneur might create a video that tells viewers how he went from working at his parents' restaurant to owning his own food truck business.

It's not about showing off or bragging, but rather telling your story in an honest way that might resonate with someone who's looking for something more exciting than the 9-to-5.

The main reasons why you should use video marketing are:

• A captivating story will lead people to care more about your business and take action.

• Videos with questions and answers provide interactivity and allow you to connect with your audience on a deeper level.

• A video can be easier for those far away from events or who cannot see products in person, making it an effective form of advertisement for them as well.

A typical promotional video might contain:

• Introducing the business and its founders

• Showing a day in the life of a company employee (if applicable)

• Showing behind-the-scenes looks at projects and new releases so people can get excited about what's coming next

Live videos might include:

• Q&A sessions with viewers watching through Facebook Live or YouTube Live so they can ask questions and learn more about you and your work directly from the source.

• Interviews with other creators who are doing something similar to you

• Exclusive content that people can only see by tuning in (e.g. an exclusive tour of the business' factory)

People like video marketing because it's engaging and gives them a reason to be interested in your brand, even if they've never heard of you before.

It allows more personality to shine through so people will know what your business is about on a more personal level, which builds trust and makes potential customers feel comfortable buying from you.

Video marketing doesn't have to be over-the-top or done just for the sake of having something flashy—it should tell a story that inspires others while being true to yourself at the same time.

If done correctly, no one will even think about whether or not you're using video marketing anymore because it will be second nature to your company.

Don't forget that video marketing is alive and well, but its definition has changed over time. If you want to stay relevant in today's market, you need to give people a reason to watch your videos—as opposed to just tell them why they should care about your business.

While you may have more tools than ever before available to you through new technologies, the best types of promotional content are ones that connect with viewers on an emotional level rather than simply informing them about what's happening right now.

If done correctly, no one will even think about whether or not you're using video marketing anymore because it will be second nature to your company.

Video Marketing Pros & Cons


• More personal connection between the audience member and creator

• Captivating story will lead people who would otherwise not be interested in your brand to care more about what you do and why you do it

• Video is an effective form of advertisement for those who cannot physically visit your business or event

• Creates a bond between the creator and their audience through sharing information and asking questions directly from viewers


• Video marketing can take up a lot of time, especially if you're not used to doing it. If you don't have someone dedicated to making these videos, then they will take even longer and potentially prevent you from creating content that matters more. For example, the owner of a small food truck business might find it easier to create blog posts about new recipes than make Facebook Live videos every week.

• You need to be ready with a stable internet connection to do live streams (especially as they become more popular).

• Video marketing is not for everyone. If you're not comfortable in front of the camera, you probably won't be able to put out engaging content every week/month.

It's important to remember that video marketing has evolved and its definition has changed.

If you want to stay relevant in today's market, give people a reason to watch your videos by capturing their interest with captivating stories that show viewers what you do and why it matters to them personally.

Don't just sell yourself—create pieces of content that are worth watching!

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