YouTube is the second most popular search engine in the world. The first being Google.
There are over one billion hours of video watched on YouTube every day, which makes it a great platform to watch and share videos with friends, family, or clients.
Video editing has become an essential skill for any company looking to grow its online presence by providing engaging content that leads viewers to their site.
This blog post will provide you with five tips that can help you find the perfect video editor for your needs.
Do you have a budget in mind for your video editing needs?
It's always important to keep your budget in mind when creating any kind of marketing content. You're likely to find that editing services vary greatly in price; some offer cheaper rates than others. If you're on a budget, it's worth contacting an editor to see if they offer discounts for first-time customers.
What kind of videos will you be creating?
Need a video for your wedding? Maybe you need an explainer video for your eCommerce store. Whatever the case, find yourself an editor who specializes in that type of content. Different editors specialize in different types of videos; it's important to find someone who has the skills and resources necessary to help you achieve your goals.
What's your style?
There are so many different styles when it comes to editing - do you want a serious and professional look or something more fun and engaging? When hiring a video creator is always best to establish their style and go from there, this ensures each person is happy with the final product. It is better to ask before you hire than to ask while editing.
Are there any additional fees?
Editing can be expensive - especially if your project will require extensive time invested in post-production. Make sure that the price includes everything required to complete your video - including scriptwriting, voiceover, music, animation, and color correction where needed. You don't want to end up spending more money once the video has been completed.
A lot of people wonder, "How long should my video be?" and "How much footage do I need?"
The internet has indeed conditioned us to expect videos to be short. For those of us who want longer videos, the YouTube Creator Academy offers some advice:
- Keep your videos as short as possible while still achieving your goal.
- Use a variety of shots to tell your story.
- Create a cohesive rhythm with music and sound effects.
- Add visually appealing animations, titles, and credits sequences.
- Edit for a seamless story from start to finish.
Video editing software can be expensive, if you're looking for an alternative option then give iMovie or Windows Movie Maker a try.
If you're low on cash but still want quality then iMovie is definitely the way to go. Both apps are easy to use and offer great results when it comes to video production; however, they come with very few options and aren't quite as customizable as their more expensive counterparts. Regardless of which editor you choose, make sure that it has:
- Audio and Video cutting tools
- Overlays (text, titles)
- Motion effects (Ken Burns Effect)
- Video transitions (Cross Dissolve)
Hiring any professional always comes with additional fees, even in the video editing realm - there are scriptwriting fees, voice-over expenses, and color correction costs to factor into your budget.
You must know what you're getting yourself into when hiring an editor; it's better to be safe than sorry.
When creating videos for your business you want them to stand out. Make sure your current brand is represented through each edit by utilizing colors from your logo or graphic elements of your design to keep consistency throughout all platforms.
If you don't have a designer on hand or would like an extra pair of hands then see if you can find someone who has experience in graphic design who could lend a helping hand.
If you find yourself asking "How long should my video be?" and "How much footage do I need?" then remember that consistency is key.
Samples of services offered:
- Animated explainer videos - 60-second introductory videos with animation to increase brand awareness.
- Professional editing - Shorter or longer edits, depending on the video's purpose.
- Scriptwriting - Collaborating with you to create a tone and style for your video.
The best way to find the perfect video editor for your needs is by asking them what their style and price point are. You should also ask if there are any additional fees or costs that you may not know about until after they've completed editing.
Your goal with hiring a professional is to make sure they understand your brand's identity so that it comes through in every edit - even on social media sites like Youtube!
If you're looking for more advice on how long videos should be, then remember that consistency of tone throughout all platforms is key.
Lastly, don't forget to consider script writing services as well as post-production effects such as transitions and overlays (text, titles).