Why You Should Use Stock Footage In Your Videos

Updated on September 19, 2021

Stock footage is a great way to save time and work on the production of your video while still having a cohesive message. It also saves money since stock footage comes at a lower cost than hiring a professional videographer.

By using stock footage, you are also able to create more videos based on just one shoot. For example, if you filmed an interview with one person but would like to have several friends in similar videos interviewing the same subject, it would be very simple to accomplish this task by adding people who were not part of the original shoot.

If you are looking for assistance maintaining good visuals but don't have the ability or equipment yourself, partnering up with another person can be an economical answer especially if it means that they will take care of the editing work.

If you are not feeling confident in your videography skills, it is an excellent idea to hire a professional. A professional can help you develop and refine useful and relevant visuals for your videos.

A good videographer will also be able to catch any mistakes made while filming including lighting problems, improper screen resolution settings, sound issues, etc...

It is important to note that stock footage isn't only about efficiency or not having enough time or money. It can also make or break what you are trying to convey in your video.

If the visuals are too different from one another, your audience might get confused about what exactly they're watching which could be counterproductive since the video was made to inform them of something new.

If you are unable to create your own stock footage, make sure you properly license any stock video you do purchase. If you are sourcing from free sites, there is no guarantee of the quality of the footage or its legality.

Stock footage means that you can purchase footage at a cheaper price than if you were to hire a cameraman and film it yourself. It saves you time and money in the long run and allows you to focus on other parts of your videos, like editing or drawing attention to key messages in your video.

Stock footage is usually licensed under the Creative Commons license, meaning they are free for commercial use, but they still require attribution (giving credit). Attribution can be added in several ways:

-  Showing the video footage for a few seconds in the beginning and/or end of your videos. It is not required to have it playing throughout your entire video, but you must have it there.

-  Including text near the video that credits the owner.

-  Including a link to where you got the stock footage from, usually its website or blog post with more information about the clip.

There are hundreds (if not thousands) of websites out there where you can purchase stock footage from. Some examples of stock footage websites are:

-  http://www.pond5.com/

-  https://www.videoblocks.com/

-  https://www.shutterstock.com/

The most important part about using stock footage in your videos is to credit the original creator and do it properly! Otherwise, you can face copyright infringement issues from these sites and have your video removed or even banned from certain sites completely which will be a huge waste of money and time if you put a lot of effort into creating that video in the first place!

If you are looking for royalty-free music sources too, we have a detailed article too.

After all, if it's available for free it likely means that someone else has made money off of your work without your permission.

It is important to note that stock footage isn't only about efficiency or not having enough time or money. It can also make or break what you are trying to convey in your video.

Stock footage is a great way to save time and work on the production of your video while still having a cohesive message. It also saves money since stock footage comes at a lower cost than hiring a professional videographer. So use it but don't forget to give credits where credits are due.

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